{"id":271,"date":"2022-09-13T12:43:29","date_gmt":"2022-09-13T10:43:29","guid":{"rendered":"https:\/\/davidecoppo.com\/?page_id=271"},"modified":"2022-09-13T12:44:13","modified_gmt":"2022-09-13T10:44:13","slug":"lagrandissima-naming-brand-identity-creative-direction","status":"publish","type":"page","link":"https:\/\/davidecoppo.com\/index.php\/lagrandissima-naming-brand-identity-creative-direction\/","title":{"rendered":"Lagrandissima \/ naming, brand identity, creative direction"},"content":{"rendered":"\n<p>Lagrandissima \u00e8 un nuovo ristorante con giardino lungo il Naviglio della Martesana, a Milano. Con <a href=\"http:\/\/www.fabriziovatieri.com\/\" data-type=\"URL\" data-id=\"http:\/\/www.fabriziovatieri.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fabrizio Vatieri<\/a> ho curato il naming, la brand identity e la direzione creativa del ristorante. Il luogo ci ha fornito tutto il materiale necessario per questa operazione, a partire dal claim: \u00abQuasi in campagna\u00bb indica infatti la prossimit\u00e0 con il verde che si apre sul fiume Lambro, verso Cernusco, Gorgonzola e poi l&#8217;Adda; per continuare con il logo, una rielaborazione dell&#8217;alga chiamata Millefoglio d&#8217;acqua, la pi\u00f9 diffusa del Naviglio; infine con la campagna fotografica di teasing, un racconto di questa zona di confine tra acqua e asfalto, citt\u00e0 e dintorni.<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/p\/CfJYDUPsv-y\/?hl=it\" data-type=\"URL\" data-id=\"https:\/\/www.instagram.com\/p\/CfJYDUPsv-y\/?hl=it\" target=\"_blank\"><strong><span class=\"has-inline-color has-vivid-red-color\"><span style=\"text-decoration: underline;\">Qui<\/span><\/span><\/strong><\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"1024\" height=\"723\" src=\"https:\/\/davidecoppo.com\/wp-content\/uploads\/2022\/09\/Schermata-2022-09-13-alle-12.40.48-1024x723.png\" alt=\"\" class=\"wp-image-272\" srcset=\"https:\/\/davidecoppo.com\/wp-content\/uploads\/2022\/09\/Schermata-2022-09-13-alle-12.40.48-1024x723.png 1024w, https:\/\/davidecoppo.com\/wp-content\/uploads\/2022\/09\/Schermata-2022-09-13-alle-12.40.48-300x212.png 300w, https:\/\/davidecoppo.com\/wp-content\/uploads\/2022\/09\/Schermata-2022-09-13-alle-12.40.48-768x542.png 768w, https:\/\/davidecoppo.com\/wp-content\/uploads\/2022\/09\/Schermata-2022-09-13-alle-12.40.48-1536x1084.png 1536w, https:\/\/davidecoppo.com\/wp-content\/uploads\/2022\/09\/Schermata-2022-09-13-alle-12.40.48.png 1658w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"823\" height=\"1024\" src=\"https:\/\/davidecoppo.com\/wp-content\/uploads\/2022\/09\/289362641_5228778033856362_5805132178638042080_n-823x1024.jpg\" alt=\"\" class=\"wp-image-273\" srcset=\"https:\/\/davidecoppo.com\/wp-content\/uploads\/2022\/09\/289362641_5228778033856362_5805132178638042080_n-823x1024.jpg 823w, https:\/\/davidecoppo.com\/wp-content\/uploads\/2022\/09\/289362641_5228778033856362_5805132178638042080_n-241x300.jpg 241w, https:\/\/davidecoppo.com\/wp-content\/uploads\/2022\/09\/289362641_5228778033856362_5805132178638042080_n-768x956.jpg 768w, https:\/\/davidecoppo.com\/wp-content\/uploads\/2022\/09\/289362641_5228778033856362_5805132178638042080_n.jpg 1080w\" sizes=\"(max-width: 823px) 100vw, 823px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"823\" height=\"1024\" src=\"https:\/\/davidecoppo.com\/wp-content\/uploads\/2022\/09\/289631594_563504858544035_6231137760349321498_n-823x1024.jpg\" alt=\"\" class=\"wp-image-274\" srcset=\"https:\/\/davidecoppo.com\/wp-content\/uploads\/2022\/09\/289631594_563504858544035_6231137760349321498_n-823x1024.jpg 823w, https:\/\/davidecoppo.com\/wp-content\/uploads\/2022\/09\/289631594_563504858544035_6231137760349321498_n-241x300.jpg 241w, https:\/\/davidecoppo.com\/wp-content\/uploads\/2022\/09\/289631594_563504858544035_6231137760349321498_n-768x956.jpg 768w, https:\/\/davidecoppo.com\/wp-content\/uploads\/2022\/09\/289631594_563504858544035_6231137760349321498_n.jpg 1080w\" sizes=\"(max-width: 823px) 100vw, 823px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"823\" height=\"1024\" src=\"https:\/\/davidecoppo.com\/wp-content\/uploads\/2022\/09\/289172683_701849844601247_1395638009238972533_n-823x1024.jpg\" alt=\"\" class=\"wp-image-275\" srcset=\"https:\/\/davidecoppo.com\/wp-content\/uploads\/2022\/09\/289172683_701849844601247_1395638009238972533_n-823x1024.jpg 823w, https:\/\/davidecoppo.com\/wp-content\/uploads\/2022\/09\/289172683_701849844601247_1395638009238972533_n-241x300.jpg 241w, https:\/\/davidecoppo.com\/wp-content\/uploads\/2022\/09\/289172683_701849844601247_1395638009238972533_n-768x956.jpg 768w, https:\/\/davidecoppo.com\/wp-content\/uploads\/2022\/09\/289172683_701849844601247_1395638009238972533_n.jpg 1080w\" sizes=\"(max-width: 823px) 100vw, 823px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Lagrandissima \u00e8 un nuovo ristorante con giardino lungo il Naviglio della Martesana, a Milano. Con Fabrizio Vatieri ho curato il naming, la brand identity e la direzione creativa del ristorante. Il luogo ci ha fornito tutto il materiale necessario per questa operazione, a partire dal claim: \u00abQuasi in campagna\u00bb indica infatti la prossimit\u00e0 con il [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/davidecoppo.com\/index.php\/wp-json\/wp\/v2\/pages\/271"}],"collection":[{"href":"https:\/\/davidecoppo.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/davidecoppo.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/davidecoppo.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/davidecoppo.com\/index.php\/wp-json\/wp\/v2\/comments?post=271"}],"version-history":[{"count":2,"href":"https:\/\/davidecoppo.com\/index.php\/wp-json\/wp\/v2\/pages\/271\/revisions"}],"predecessor-version":[{"id":278,"href":"https:\/\/davidecoppo.com\/index.php\/wp-json\/wp\/v2\/pages\/271\/revisions\/278"}],"wp:attachment":[{"href":"https:\/\/davidecoppo.com\/index.php\/wp-json\/wp\/v2\/media?parent=271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}